A content expert with 25 years industry experience.


I’m a natural collaborator and problem solver who enjoys creating consistent, structured cross-platform content, strategy and taxonomy. I use research and data to build customer-centric experiences and have a passion for good content. I started as a newspaper journalist in London after graduating with a media and journalism degree. My career took me onto national publications and then into digital production roles and more recently design, strategy and AI.

I’m an expert at creating strategies that are scalable and build tangible change and I’m skilled at building taxonomies and content models as part of this process. With many years experience in large organisations I am adept at managing multiple stakeholders and their requirements, and also measuring outcomes, to ensure both customers and companies are getting the results they need to grow and evolve. I recently completed an MA in Creative Writing at Exeter University in the UK.

Check out my CV.